YES. 

In fact, this is *exactly* why you should consider joining.

Like any other skill, design is something you learn. 

Most importantly, though, everything you’re going to learn in the course is centered around the design fundamentals that matter to you and the work you do, as a copywriter.

Through building your observation skills and analyzing visuals around you, you’re going to sharpen your eye for great design and get more comfortable with basic design concepts: talking about them, explaining them and, above all, taking note of them as you audit competitors, browse online, or engage in the usual copy swipe collection process.  (Just me? )

You’ll become a lot more aware and critical of what works, what doesn’t, and how all these design principles affect the overall experience of the reader, regardless of whether it’s a page, email, blog post, keynote presentation, or virtually ANY graphic that contains words.

Remember: the goal isn’t to turn you into a designer or a magical unicorn.

Rather, it’s to help you build stronger visual skills. So you can uncover issues you’d otherwise not even notice in an audit you do for a client, your own website, or a wireframe you’re putting together.

That said, if you *are* looking to learn design with the purpose of actually offering it as a service, this isn't the right course for you. DFC is all about breaking down design for copywriters, so the default assumption is that anyone who joins has little to no design experience.

This is such a great (and perfectly valid!) question.

And, I could be wrong, but it sounds like there’s a strong undercurrent of assumptions lurking somewhere in there.

One of which is that you won’t know enough to justify speaking out about something you’ve noticed (even though it could impact the success of your copy and its chances of converting).

So, repeat after me: “If the design is not serving my copy, I have every right to bring it up to my client’s attention (and/or the designer) and start a conversation around it.”

Bringing up design issues doesn’t mean that you’re overstepping or that you’re a weaker version of the designer on your client’s team. It just means that you:

care enough about the success of your work (AND the success of your clients)
are someone who actually pays attention to detail (instead of merely claiming that you do!)
get how the messaging is a HUGE part of the success recipe but ALL else needs to support it

I could go on, but the main point I’m trying to make is this:

Getting familiar with design doesn’t mean getting into fights or stepping on anyone’s toes or starting arguments just for the sake of showing off your skills (and gently massaging your ego).

It simply means that you have a better understanding of where your copy lives, the different contexts and limitations there are to consider (because they're there and are real), and how graphic elements (and the overall user experience) can affect conversion in certain cases.

Combining your knowledge of human decision-making, marketing and copywriting, and becoming more sensitive to good (and not-so-good!) design practices, will only lead you to have MORE meaningful and constructive conversations with designers and clients.

All so you can also get your point across faster.

And get everyone aligned for the success of the project.

If I told you anywhere and everywhere… would you believe me?

Whether you’re writing copy for:

✦ websites
✦ emails
✦ sales pages
✦ landing pages
✦ ads (and all their many limitations)
✦ blogs/content

✦ lead magnets

✦ pop-ups
✦ case studies
✦ presentations (slides)

✦ proposals and other documentation
✦ yourself and your business
✦ your clients

... Or you simply want to be able to put together some text with graphics (like a youtube thumbnail) and instantly know what’s working, what doesn’t, and HOW to easily fix it…

What you learn in DFC is a skill you can rely on for life. 

And the only reason why that's possible is because we’ll be covering the fundamentals that good design is based on. Which means timeless principles over here-today and gone-tomorrow trends.

PLUS…

When you already know what lies at the core of great design and you’ve internalized those timeless design principles, you’ll be able to:

✦ communicate with the design team more effectively
✦ drive your projects with greater confidence
✦ streamline the (often long and complex) feedback process

All while bringing more value to your clients. Keeping the goal of each project front and center at all times. And no longer worrying about overstepping any fragile, invisible boundaries.

#HumbleBadass

Yes and no. Let me explain.

DFC isn’t a wireframing course, or a course on Figma, AdobeXD, or any of the prototyping tools out there (which is what wireframing's called in fancy design lingo).

The whole purpose of the Implementation Weeks between your core modules is to help you apply the design principles we cover through practical exercises specifically designed to:

✦ hone your observation skills
✦ get you used to visually analyzing everything you see around you
✦ break down wireframing into smaller, more manageable chunks
✦ make your experience working inside Figma more comfortable and less overwhelming
✦ help you develop your own custom library of wireframing elements to use in your next project

So, in a way, you’ll be learning to wireframe (and get better at it) indirectly, through those exercises.

In the Over-the-Shoulder tutorials of your Level-Up Resources for each module, I’ll be walking you through my version of the workbook exercises as I do them inside Figma, and sharing my thinking process behind each.

Of course, all the exercises are optional. There's zero penalty for *not* doing them.

But it's the best way to take what you learn and apply it, so it becomes almost like second nature to you. (Or third, if you feel that was a bit of a stretch.)

The best templates are the ones you create yourself. Because, once you create them once, they become a seamless, natural part of your workflow.

This is why, throughout DFC, I encourage you to step into the discomfort with me and create your own simple (yet non-overwhelming) library of wireframing components as you’re doing the workbook exercises.

That way, you can create and set up your own templates in a way that makes sense for YOUR process, and avoid having to start from scratch every time.

But, I also realize that, when you’re short on time or you just need a quick way to put together a wireframe, a template is the fastest way to do that. Ideally, without wasting time trying to squeeze your copy into someone else’s templates (usually made for designers).

So, if that’s you, you’re going to love the Copywriter's Wireframing PRO Kit.

It will be included as a bonus with DFC Plus and DFC+ Epic (the two tiers that come with extra support and a private community -- waitlist this way). But you can also lock it in as a special, limited-time bonus with CORE before the kit launches as a standalone product.

The Wireframing PRO Kit will be released in versions and will include the following:

✦ Version 1.0 ✦
□ The handy pack of checklists for a visual tune-up when doing audits or wireframing (along with some bonus resources!)

✦ Version 2.0 ✦
□ A copywriter-friendly introduction to Figma

✦ Version 2.5 ✦
□ The Essential Starter Pack of wireframing templates for landing pages, sales pages, and emails

✦ Version 3.0 ✦
□ Wireframing masterclass

✦ Version 3.5+ ✦
□ Dark mode templates

□ Advanced wireframing templates (Pro Pack) for web and email projects

□ Standalone components you can mix and match to create your own custom wireframes

□ Advanced tutorials on creating simple (but impressive) interactive elements

This list is not exhaustive, and I will be adding to it based on any specific requests you may have so that it becomes the ultimate wireframing resource for all copywriters. Your thoughts and feedback will be critical to make this happen and to keep improving this kit with each iteration.

And, of course, you'll be getting access to all of these updates.

CORE Plus and Core+ Epic are cohort-based and open for enrollment only a couple of times throughout the year. (NOTE: If these tiers are not available at the moment, you can get on the waitlist for either of the two right here.)

But here’s the thing:

I despise FOMO with a fervent passion. And I’ll never try to lure you into joining a higher tier with any shiny, time-limited bonuses. Or sell you on something you don’t really need.

It goes against my values and everything I believe in.

So, while the main content of the course is the same for all tiers, the only difference is in the amount of personal interaction on my end and the bonuses that come with each tier.

For all solo-leveling adventurers, who prefer doing courses on their own and don’t really need (or want!) another community or to get feedback from me, CORE is *the* best option to upgrade their skill stack and get dangerously good.

For everyone else who’s not recovering from community fatigue, the DFC community is your support system during your cohort and that safe space where you can ask anything. I’ve learned the most from other people’s questions, so never feel bad about lurking or just listening in.

The real purpose of a community, at least to me, is to lift you up, empower you, help you spark powerful ideas, and support you in every possible way by bringing meaningful conversations to life.

But even if you don’t need one more community and you’re going solo...

I’m here for you every step of the way.

This is why I’ve made sure to include touchpoints inside your course dashboard, so you never feel left out. And so you can always request a tutorial on something you’re struggling with, or share your feedback so I can make DFC better for you – and for everyone else. 

If you'd like to upgrade from CORE to DFC Plus or Epic, just drop me a line at rali@designforcopywriters.com and I'll email you with an exclusive coupon code before I open cart for those two tiers.

Spots for DFC Plus and DFC+ Epic are limited so, that way, you'll be able to lock in your spot and only pay the difference between your tier and the current price of your preferred tier.

You can also get on the waitlist here, if you prefer the automagic route instead of email.

Here’s a recap of everything you get when you join DFC:

 Your must-watch introduction module (and warm-up workbook) – unlocks immediately
5 core modules and 5 workbooks packed with practical exercises
4 implementation weeks to work on each module’s workbook
The ever-growing Library of OTS Tutorials
Relevant handouts and links to open-access research papers tied to specific lessons

Other important things to note:
Your Welcome Pack with everything you need to know about your tier will make its way to you within 24 hours of joining DFC, and will be delivered by email.

Module #0 (your introduction module) will be immediately available to you after you register your account on the student platform.

The course is video-based and packed with hundreds of examples. All 6 modules have been recorded in 1080p, with crisp sound, closed captions, and transcripts. (So, none of that low-Q audio and super pixelated Loom video stuff. )

DFC comes with 6 workbooks in total, with exercises designed to complement the training.

It also includes relevant handouts and links to research papers for a geeky deep-dive, and over-the-shoulder tutorials based on the workbook exercises, and any other requests I get in the DFC community or via the tutorial request section in the course dashboard.

All 5 core modules are going to be dripped, based on the schedule you’ll find in your Welcome pack. So don’t worry if you only see the introduction module in your course dashboard. Here's how the drip schedule works:

Module #1 unlocks one week after you join, and the Level-Up Resources for that module unlock just before your Implementation Week starts, so you can get a bit of a head start for the Implementation Week that’s to follow.

Module #2 unlocks after the Implementation Week for Module #1, and so on, until all 5 modules are unlocked. Module 1 and 5 are the only modules without an Implementation Week, even though they come with a warm-up and cool-down workbook respectively.

Apart from that, you will also get all future course updates with bonuses, resources, and anything else I add to your tier. Because I truly want DFC to be a course that keeps on giving.

This is why I’m not thinking of it as a one-and-done deal but, rather, as something that will keep on growing and evolving – and hopefully make you feel all nice and warm on the inside just because you trusted me enough to join.

As long as you drop me a line at rali@designforcopywriters.com within 30 days of joining any of the DFC tiers (full or payment plan), you will get a full refund.

No questions asked.

No proof of “completed work” needed.

That’s my “Integrity First” Guarantee. 

So if you find that DFC is not ticking all the boxes for you – for whatever reason – email me within that 30-day window, and I’ll hit rewind on your purchase.

 That said, please note that any cancellation and refund requests after those 30 days will not be accepted, as per the Terms and Conditions you will have agreed to during checkout.

Drop me a line at rali@designforcopywriters.com and I’ll do my absolute best to help.